Tyre manufacturers are using social media and new digital tools to create more relevant and sparkling storytelling, define a better positioning and increase their brand awareness.What do Marlboro and John Wayne, Coca Cola and Marylin Monroe, Gillette and Gary Cooper, L’Oréal and Shirley Temple ha...Continue reading

Artificial Intelligence (AI) and Big Data can contribute to get the global supply chain more efficient, traceable, and safe.Artificial intelligence (AI) can transform everyday life and business as well, augmenting the view on the world and also providing the key to read its changes. The consulting f...Continue reading

New products and solutions, new ways to sell and tell the tyres: digitalization is going to dramatically transform the sector fixing new “must-do” as well as giving big opportunities and also some challenges that, however, can be really relevant for competing at the best on the market. Tyre bus...Continue reading