Not all OTR tyres are the same. Choosing the right "shoes" means taking into accurate account all the conditions of their use. Penalty: devaluing a huge and costly investment.Huge dimensions. Heavy duties. Long-life reliability. Massive and muscular performances in strong and sometimes extreme condi...Continue reading

Tyre manufacturers are using social media and new digital tools to create more relevant and sparkling storytelling, define a better positioning and increase their brand awareness.What do Marlboro and John Wayne, Coca Cola and Marylin Monroe, Gillette and Gary Cooper, L’Oréal and Shirley Temple ha...Continue reading

The prices for Gas & Oil are going up and up and the first effects are already seen in refueling at service stations.The recently compromised global economic balance has not been long in making itself felt. Among the first effects blooming by the current conflicts in East Europe, is the explosive ri...Continue reading

In the coming year, the T&L sector is called to respond to demand, operating in an even more uncertain, complex, and expensive market environment.2022 could be the closing year of perhaps the most dramatic period in our recent history. But this does not mean that all troubles and question marks ...Continue reading