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Aeolus Perspectives 41st Edition: One size never fits all. Choosing the right tyre for the right...

Aeolus Perspectives 41st Edition: One size never fits all. Choosing the right tyre for the right vehicle as well as for the correct usage

26-10-2022

Aeolus Perspectives 41st Edition: One size never fits all. Choosing the right tyre for the right...

Tyres are not really all the same. For choosing the best one, you have to consider the vehicle and the daily application. A wrong purchasing choice can be really costly.Black, round, rubber: all tyres look alike a lot. So, the price can count as the only discriminating factor in the purchase choice,...Continue reading

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Aeolus Perspectives 40th Edition: Is AI the right way out of the transportation impasse?...

Aeolus Perspectives 40th Edition: Is AI the right way out of the transportation impasse?

27-09-2022

Aeolus Perspectives 40th Edition: Is AI the right way out of the transportation impasse?...

Tried by the innumerable difficulties that persist in the competitive context and by latent uncertainty, the global transport system seems to be in a worrying cul de sac. Artificial Intelligence could be the solution to untie some knots.The freight transport system is on the verge of collapse. To so...Continue reading

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Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS

28-04-2022

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Tyre manufacturers are using social media and new digital tools to create more relevant and sparkling storytelling, define a better positioning and increase their brand awareness.What do Marlboro and John Wayne, Coca Cola and Marylin Monroe, Gillette and Gary Cooper, L’Oréal and Shirley Temple ha...Continue reading

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Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+

27-08-2021

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Designed to satisfy the European customers' demand, the new Aeolus NEO Fuel S+ combines low fuel consumption, high driving performance, and safety in an innovative and very competitive product.The international road freight transportation in Europe is mostly characterized by long-haul routes in a re...Continue reading