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Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS

28-04-2022

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Tyre manufacturers are using social media and new digital tools to create more relevant and sparkling storytelling, define a better positioning and increase their brand awareness.What do Marlboro and John Wayne, Coca Cola and Marylin Monroe, Gillette and Gary Cooper, L’Oréal and Shirley Temple ha...Continue reading

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Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+

27-08-2021

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Designed to satisfy the European customers' demand, the new Aeolus NEO Fuel S+ combines low fuel consumption, high driving performance, and safety in an innovative and very competitive product.The international road freight transportation in Europe is mostly characterized by long-haul routes in a re...Continue reading

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Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?...

Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?

26-07-2021

Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?...

Artificial Intelligence (AI) and Big Data can contribute to get the global supply chain more efficient, traceable, and safe.Artificial intelligence (AI) can transform everyday life and business as well, augmenting the view on the world and also providing the key to read its changes. The consulting f...Continue reading

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Aeolus Perspectives 26th Edition: A new face for the EU Tyre Label...

Aeolus Perspectives 26th Edition: A new face for the EU Tyre Label

26-05-2021

Aeolus Perspectives 26th Edition: A new face for the EU Tyre Label...

Almost ten years later its first appearance on the European market, the tyre label is ready to change: new contents and, for the first time, will be mandatory for buses and heavy vehicles’ tyres.The ultimate targets to achieve are clear and evident: to increase transparency and traceability among ...Continue reading