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Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS

28-04-2022

Aeolus Perspectives 36th Edition: Tyre brands feel like DIVAS...

Tyre manufacturers are using social media and new digital tools to create more relevant and sparkling storytelling, define a better positioning and increase their brand awareness.What do Marlboro and John Wayne, Coca Cola and Marylin Monroe, Gillette and Gary Cooper, L’Oréal and Shirley Temple ha...Continue reading

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Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+

27-08-2021

Aeolus Perspectives 29th Edition: Discovering Aeolus NEO Fuel S+...

Designed to satisfy the European customers' demand, the new Aeolus NEO Fuel S+ combines low fuel consumption, high driving performance, and safety in an innovative and very competitive product.The international road freight transportation in Europe is mostly characterized by long-haul routes in a re...Continue reading

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Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?...

Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?

26-07-2021

Aeolus Perspectives 28th Edition: How AI and big data can make the T&L operations “smart”?...

Artificial Intelligence (AI) and Big Data can contribute to get the global supply chain more efficient, traceable, and safe.Artificial intelligence (AI) can transform everyday life and business as well, augmenting the view on the world and also providing the key to read its changes. The consulting f...Continue reading

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electric bus agb23

Aeolus Perspectives 25th Edition: Electric mobility? Yes, please! For the public transportation too.

27-04-2021

electric bus agb23

Not just battery-powered cars. Electric buses are more and more all over the world and mostly used for public transport. But new vehicles also need new equipment. Tires must be specifically engineered and designed to properly support electric heavy mobility.It is not yet a real "boom". However, elec...Continue reading