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Aeolus Perspectives 10th Edition: Global transportation at the starting blocks in the run for environmental sustainability.


Route with green nature at its sides

Transportation is one of the main responsible for global carbon emissions. So, big brands and companies are urgently called by the market and international governments to make their part to reduce them. Making transport greener is a commitment but also an important opportunity for a more efficient and competitive business as well. To be green or not to be green? It is no more the question, because there is no doubt at all about the need to have a more environmentally oriented approach. And this applies as much in everyone’s daily life as in business. Nowadays, environmental sustainability is not one of the issues in some companies’ agendas. It is THE issue. More and more customers all around the world are asking the brands they choose, what they are doing to be greener and to do their part to save the planet. It could be both a new commitment and an interesting opportunity for brands: a survey realized in the UK, the USA, Australia and China by the international research firm J. Walter Thompson Intelligence stressed that 83% customers usually prefer a brand being more sustainability sensitive and 70% also would pay more for environmentally-friendly services. In the meanwhile, the international government institutions are also pressing in the same direction and setting ever more and more severe targets for dramatically reducing emissions: on the last December, the President of the European Commission Ursula von Der Leyen presented the first “European climate plan” – also known as “European Green Deal” or “Green New Deal” - a real climate agreement between member states committed to eliminating emissions by 2050 thus achieving so-called climate neutrality, and reduce them by up to 55% by 2030. So, companies can no longer afford for sustainability to be a bottom issue. They must put it on top. But that means, first of all, being aware of the actual impacts the own business has at every stage of the overall supply chain. Transportation is surely one of the major responsible for global carbon emissions. The environmental impact of transport is significant because transport is a major user of energy and burns most of the world's petroleum. This creates air pollution, including nitrous oxides and particulates, and is a significant contributor to global warming through the emission of carbon dioxide. Analysis by C2ES (Center for Climate and Energy Solutions) - an independent, nonpartisan, non- profit organization working to forge practical solutions to climate change - reveals transportation is, globally, one of the primary sources of greenhouse gas emissions, contributing by its own to them for 15% at least (and someone assumes it would be even much more!). For the United States Environmental Protection Agency, transportation is the second leading source of GHG emission behind electricity. Trucks all around Europe are estimated accounting for about 22% of transport emissions, despite being only 5% of vehicles on the road. All this in a global scenario in which the distribution of goods still strictly depends on road transport. And because of the “boom” of e-commerce, a turning point is not supposed to coming soon. So, faced with the obvious impossibility of reversing the trend, companies wonder how to make their own business less striking and more virtuous. Possible solutions do not miss. And not even applied solutions too. Several companies - big multinational firms, international express couriers, but also medium-small size transport and logistics companies - try to make their fleets greener and greener enlarging them with alternative propulsion (electric, CNG, LNG and so on) and low environmental impact commercial and industrial vehicles or even also replacing the more polluting trucks with the more modern ones. Really innovative solutions are also tested, such as truck platooning. This consists of two or more trucks driving close behind a leader vehicle thanks to vehicle-to-vehicle (V2V) communication. Platooning is a good and quite often explored solution for enhancing the environmental sustainability of road freight transportation. However, there are some furthermore and maybe less expensive solutions for more sustainable transportation business, such as software and web platform improving the sustainability of transport helping for efficient fleet management, optimizing delivery routes and so on. A recent report by the office supplies and workplace solutions firm Lyreco, for example, refers that companies are missing the chance to make a 58% saving in carbon emissions by not consolidating deliveries. And this sounds to be good for both the environment and companies’ pockets too. So, the main lesson coming from this run seems to be that sustainability represents not only a plus cost, but also a good chance for companies to make their own business more environmental- friendly, but also efficient and competitive. Sources: https://www.jwtintelligence.co m/trend-reports/the-new- sustainability-regeneration; https://www.c2es.org/content/i nternational-emissions/

TAGS: Sustainability, Aeolus perspectives, Tyre industry, Transportation